The Estates
DELIVERABLES:Logo Design
INDUSTRY:Multifamily real estate
YEAR COMPLETED:2024
The Challenge
The Estates, an apartment community in Hull, MA, needed a logo that reflected a timeless, classic, and coastal identity. The goal was to appeal to a Gen X audience while avoiding trendy or overly busy design, and to connect the brand seamlessly with its serene natural surroundings.
The Solution
The logo and identity were designed with clean, neutral elements that evoke the calm elegance of the Weir River and Massachusetts Bay. A restrained, classic aesthetic emphasizes maturity and sophistication, blending coastal inspiration with a subtle, timeless feel.
The Result
The resulting identity positions The Estates as a refined, enduring community. The brand conveys tranquility, sophistication, and a strong sense of place, appealing directly to residents seeking understated luxury and coastal living.
Unused Logo Concepts