Khesed Church
DELIVERABLES:Visual Identity
INDUSTRY:Religious organization
YEAR COMPLETED:2024
The Challenge
Khesed Church needed a brand identity that broke from conventional church aesthetics while honoring tradition in a way that felt authentic, inclusive, and welcoming to people who may feel disconnected from typical church experiences.
The Solution
The identity centers on a medallion emblem symbolizing Scripture, Story, and Spirit, paired with a timeless serif and clean sans-serif type system. A warm, grounded color palette inspired by the Pacific Northwest landscape, along with raw edge textures and flexible iconography, reinforces a sense of strength, belonging, and adventure.
The Results
The rebrand established Khesed as a bold yet approachable spiritual home — one that communicates steadfast love, inclusivity, and purpose while setting the church apart with a timeless, meaningful identity.
Unused Logo Concepts