Eastshore Palm Bay
DELIVERABLES:Brand Identity
INDUSTRY:Multifamily Real Estate
YEAR COMPLETED:2024
The Challenge
Willow Bridge Property Company needed a brand for Eastshore Palm Bay that captured the energy and relaxation of coastal living. The identity had to feel modern, playful, and welcoming while positioning the community as a high-end residential destination.
The Solution
The brand draws from a vibrant coastal palette inspired by sand, sea, and sky, paired with patterns reminiscent of beach towels, resort wear, and mid-century design. A versatile logo suite, featuring clean geometric palm and wave motifs, was supported by a nostalgic yet modern typography system with playful accents.
The Results
The new identity established Eastshore Palm Bay as a lively, sophisticated community that blends laid-back luxury with vibrant coastal energy, setting it apart as both a home and a destination.
Unused Logo Concept