Elroy Coffee Co.
DELIVERABLES:Brand identity, social design, signage, merch
INDUSTRY:Specialty eatery
YEAR COMPLETED:2022 - 2024
The Challenge
Elroy Coffee Co., a café in Franklin, Tennessee, needed a brand identity that celebrated its Australian roots while embracing Southern hospitality. The goal was to create a warm, inviting, and community-focused brand that reflected the café’s unique cultural fusion.
The Solution
The brand combines a vintage, wholesome aesthetic with warm neutral tones inspired by both Australian and Southern landscapes. Nostalgic design elements evoke comfort and togetherness, while subtle visual touches highlight the blend of cultures and the café’s welcoming atmosphere.
The Results
Elroy Coffee Co.’s identity captures the spirit of connection and community, celebrating the fusion of Australian and Southern hospitality. The brand creates a cozy, inviting environment that encourages patrons to enjoy shared moments and memorable experiences.
