Aton Events
DELIVERABLES:Brand identity
INDUSTRY:Hospitality
YEAR COMPLETED:2022 - 2023
The Challenge
Aton Events, a Pacific Northwest wedding and event coordination business, needed to move beyond its DIY branding to a cohesive identity that reflected the owner’s personality, style, and professionalism. The goal was to convey timeless sophistication, warmth, and feminine charm while appealing to discerning clients.
The Solution
The brand combines elegant, enduring typography with a soft, sophisticated color palette and a custom pattern to convey style and approachability. Visual elements balance strength and grace, while the language and tone remain personable yet professional, reflecting joy, optimism, and attention to detail.
The Result
The refreshed identity positions Aton Events as a professional, approachable, and memorable partner for clients. With a cohesive and intentional brand, Marilee Aton’s personality shines through, creating an elegant, joyful, and timeless presence across all touchpoints.
