Lantower Residential
DELIVERABLES:UX/UI Design
INDUSTRY:Real Estate
YEAR COMPLETED:2022 - 2023
The Challenge
Lantower Residential, a national multifamily company, needed a modern, clean, and luxury-focused website to align with an upcoming brand refresh. The project required a fresh approach to UX/UI design, even before the updated brand identity was finalized, to create a site that felt distinct from typical corporate real estate platforms.
The Solution
Leveraging a brand-first perspective, the design emphasized a sophisticated, luxury lifestyle aesthetic while remaining functional and user-friendly. Careful attention to layout, typography, and visual hierarchy ensured the site communicated the brand’s aspirational values and portfolio offerings even without the finalized identity in place.
The Result
The resulting website and microsites positioned Lantower as a modern, upscale brand in the multifamily space. The design successfully conveyed luxury, clarity, and cohesion, enhancing the company’s online presence and creating a foundation for the upcoming brand refresh.
