Broadstone Dobson Ranch
DELIVERABLES:Brand identity, collateral
INDUSTRY:Multifamily real estate
YEAR COMPLETED:2021
The Challenge
Broadstone Dobson Ranch, a new luxury apartment community in Mesa, Arizona, needed a brand identity that captured the spirit of the desert while conveying luxury, sophistication, and a sense of community.
The Solution
The identity combines clean rustic elements with warm, textured materials like wood and iron, reflecting both the natural surroundings and intimate, welcoming gatherings. Thoughtful design choices emphasize spaciousness, modern living, and desert-inspired elegance.
The Result
The resulting brand positions Broadstone Dobson Ranch as a sophisticated desert oasis. Its identity conveys warmth, community, and luxury, creating a compelling presence for marketing and lease-up efforts.
Unused Logo Concepts