Falcon Heights
DELIVERABLES:Brand identity
INDUSTRY:Multifamily real estate
YEAR COMPLETED:2022
The Challenge
Falcon Heights Apartments & Senior Living needed a refreshed brand identity following a remodel and renaming. The goal was to modernize the brand while capturing a balance of small-town coziness and urban energy, appealing to both current and prospective residents.
The Solution
The updated identity features a clean, minimalist logo, a refined typography system, and a warm, inviting color palette. Subtle elements of nostalgia and thoughtful design choices bridge past and present, creating a timeless yet contemporary feel.
The Result
The revitalized brand positions Falcon Heights as a welcoming, modern community that combines the charm of small-town living with urban vibrancy. The new identity communicates simplicity, warmth, and sophistication across all touchpoints.
Unused Logo Concepts