TrueUp
DELIVERABLES:Brand identity
INDUSTRY:B2C
YEAR COMPLETED:2021
The Challenge
TrueUp, a start-up with an inventive device for hanging picture frames, needed a comprehensive brand identity that conveyed simplicity, accessibility, and ease of use while capturing a fun and bold personality.
The Solution
The identity features playful, bold visuals and clear messaging to highlight the product’s user-friendly design. Packaging, website, and marketing materials showcase the product’s unique features, emphasizing simplicity and universal accessibility.
The Result
TrueUp’s brand communicates innovation, ease, and fun. The cohesive visual and verbal identity makes hanging frames an effortless and joyful experience, positioning the product as approachable and universally appealing.
