This personal project series explores how I would rebrand and redesign Taylor Swift’s albums, including the album covers and lyric booklets. While it’s a fun way to express my love for Taylor Swift’s music, it’s also a design challenge — an opportunity to solve visual problems by reimagining how the artwork and content are arranged. Each redesign aims to reflect my interpretation of the album’s core themes while honoring the original branding and the spirit of the era it represents.

For the Fearless (Taylor’s Version) redesign, I stayed true to the album’s iconic golden palette, but reimagined the visuals with a more intimate, romantic twist. Infused with metallic floral illustrations, torn paper textures, and soft, golden lighting, the artwork and lyric booklet take on the feeling of a high schooler’s journal — nostalgic, whimsical, and deeply personal, much like how Taylor herself has described this album.

Fearless offers a glimpse into the heart and mind of a teenage girl experiencing real love and heartbreak for the first time. At its core, it champions the idea that being “fearless” doesn’t mean the absence of fear, but rather choosing to feel it and dive in anyway —embracing the unknown, unapologetically. To me, it has always embodied a golden warmth: sun-filled fields, heart-shaped lockets, and the shimmer of youth. Sonically, it fuses country and pop, blending acoustic tenderness with electric energy.

The redesigned cover replaces the windswept image of Taylor’s teenage self with a confident, mature portrait bathed in natural light. The gold-toned botanical linework adds an organic elegance and reinforces themes of growth, memory, and reclamation. Refined typography allows the emotion to take center stage, while a complementary back cover continues the introspective tone.

The lyric booklet continues this elevated storytelling: part diary, part celebration. Handdrawn textures, delicate visuals, and Taylor’s own voice throughout make it feel like a love letter to her past self — and to the fans who’ve grown with her.

It reframes Fearless not just as a return, but as a reclamation — elevated, self-assured, and beautifully timeless. Taylor is no longer the teenager who wrote these songs, but in re-recording them, she reclaims the memories, the music, and the meaning — this time on her own terms.